March 18th, 2022

In this Privacy Policy we explain:

• The ways we collect personal data about you and why we do so

• How we use your personal data, and

• The choices you have about your personal data.

This Privacy Policy applies to all of WEPLAY GAMING & ONLINE MARKETING LTD’s games, websites and other related services, collectively the “Services”. Please note that we may from time to time update this Privacy Policy by posting a new version on https://www.weplayworld.net. If we make any material changes, we will notify you by posting a notice in the Services prior to the change becoming effective. Your continued use of the Services after the effective date will be subject to the new Privacy Policy.

If you have questions about data protection or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through our games so we can reply to you more quickly.

Name of the company collecting the personal data (the controller):

WEPLAY GAMING & ONLINE MARKETING LTD.

Address: 128 City Road, London, EC1V 2NX, United Kingdom

Email: info@weplayworld.net

Data you provide us

• Player nickname

• Other data you choose to give us (such as information in player support tickets)

Data we collect automatically

• Coarse location data (country or city-specific)

• We also may create a WEPLAY GAMING & ONLINE MARKETING LTD and/or game-specific ID for you when you use the Services

Data we collect from our partners

• Data we receive if you link a third-party tool with the Services (such as login using your Facebook or Linkedin account)

• Data to fight fraud (such as refund abuse in games)

• Data from platforms that the games run on (such as to verify payment)

• Data for advertising and analytics purposes, so we can keep improving our games

To make the Services functional (performance of contract)

We process data necessary to

• Create accounts and allow you to play our games and use our Services

• Operate the Services

• Verify and confirm payments

• Provide and deliver products and services you request

• Send you communication related to the Services

To make the Services more enjoyable for our players (legitimate interests)

We collect and process necessary data to

• Update and develop player profiles

• Develop and improve the Services and player experience

• Manage our relationship with you

• Provide social features as part of the Services

• Customize your Service experience

• Respond to your comments and questions and provide player support

• Provide you offers in the Services related to other WEPLAY GAMING & ONLINE MARKETING LTD products and services

• Send you related information, such as updates, security alerts, and support messages

• Enable you to communicate with other players

To keep the Services safe and fair (legitimate interests)

Ensuring a level playing field in the Services is a top priority for us.

In order to keep the Services and their social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to

• Analyze and monitor use of the Services and its social features

• Moderate chats either automatically or manually

• Take action against fraudulent or misbehaving players

To show personalized advertisements (consent)

With your separate consent we collect, process and transfer to our third-party partners personal data to:

• Track the content you access in connection with the Services and your online behavior

• Deliver, target and improve our advertising and the Services

To analyze, profile and segment anonymized data

In all of the above cases and purposes, we may analyze, profile and segment all collected data in anonymized form.

With your consent:

With your consent, we may process your data for additional purposes for local events.

WHO CAN ACCESS YOUR DATA

Apart from WEPLAY GAMING & ONLINE MARKETING LTD, your data can be accessed by others in the following situations:

Other players and users:

Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.

Partners working for WEPLAY GAMING & ONLINE MARKETING LTD

WEPLAY GAMING & ONLINE MARKETING LTD has partners to perform certain services on our behalf. These partners process your data only at and according to WEPLAY GAMING & ONLINE MARKETING LTD’s instructions in order to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention.

WEPLAY GAMING & ONLINE MARKETING LTD’s development partners

WEPLAY GAMING & ONLINE MARKETING LTD works as a publisher for several game development companies. These development partners may process your personal data for the purposes described herein and where applicable, working as joint controllers of the processed data together with WEPLAY GAMING & ONLINE MARKETING LTD. A list of these partners is available at WEPLAY GAMING & ONLINE MARKETING LTD Partners.

Other companies and public authorities

In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests.

We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.

Advertising and social media partners

The Services include features from our partners, such as social media interaction tools and in-game advertising. A list of these partners is available at WEPLAY GAMING & ONLINE MARKETING LTD Partners. These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.

International data transfers

Our Services are global by nature and your data can therefore be transferred to anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Privacy Policy. Adequate safeguards to ensure your rights include utilizing and enforcing under the UK General Data Protection Regulation (UK GDPR).

Your rights regarding your personal data

You have the right to a copy of your personal information to be supplied to you in an electronic format upon request.

You also have the right to correct your data, have your data deleted, object to how we use or share your data, and the right to restrict how we use or share your data. If certain personal data is processed based on consent given by you, such consent can also be withdrawn by you at any time, for example in the applicable game’s settings.

We will respond to all requests within a reasonable time frame. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact your local data protection authority within the UK General Data Protection Regulation (UK GDPR) for unresolved complaints.

You can contact us at info@weplayworld.net or by using the “Contact support” feature available in some of our games’ settings.

Security Safeguards

In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.

Data retention

We retain your data for as long as your account is active or as needed to provide you the Services. We will for example periodically de-identify unused game accounts and we regularly review and anonymize unnecessary data.

Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your personal data can be deleted or anonymized automatically after two years of account inactivity. Certain data such as payment data may be stored for periods longer than this in accordance with applicable accounting laws.

AGE LIMITS

We do not knowingly collect or solicit personal data about or direct or target interest-based advertising to anyone under the age of 13 or knowingly allow such persons to use our Services. If you are under 13, please do not send any data about yourself to us, such as your name, address, telephone number, or email address. No one under the age of 13 may provide any personal data. If we learn that we have collected personal data about a child under age 13, we will delete such data without delay. If you believe that we might have any data from or about a child under the age of 13, please contact us.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at info@weplayworld.net.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk